Mission

“All women should have the opportunity to be legendary.”

Mission

Legendary Women, Inc. is an organization founded to counteract the negative representation of women in the media, as well as to empower and promote women* in their everyday lives and endeavors.

Philosophy

At Legendary Women, Inc., we view our goals as twofold: Representation and Action.

Representation in the mass media is critical to the shaping of our culture and the individuals who live in it. It both stems from and validates the culture of which it is a part.  Due to the pervasive nature of the media in our society, negative representations reinforce stereotypes that are damaging to women and girls. Positive images can inspire us to be more than we thought we could be, but negative images can cause us to devalue ourselves and limit our beliefs in our abilities. We need spaces to create a countercultural voice, question harmful representations of gender, and celebrate positive images of women, wherever we may find them.

Although activism begins with discussion and education, words alone are not enough. While deconstructing harmful stereotypes and promoting an alternative to prevailing beliefs about gender is vital, real change in attitude takes time and women have to live with these issues now; thus it is equally important to have a real world component to any attempt for effecting social change. Action must be taken to help women, whatever their situation may be. There are many admirable charities, programs, and initiatives that could use assistance in helping women out of bad situations or in assisting women to achieve their goals. Furthermore, it is through helping others that we ourselves may become empowered.

*We do not discriminate against age, race, religious or other beliefs, physical and mental disabilities or sexual orientation.